STRATEGIC INSIGHTS® Research Toolbox

• Qualitative Methods
• Concept development
• Quantitative Methods
• Strategic Applications
• Tactical Applications
• Multivariate Approaches
• International Capabilities
• Methodologies

Qualitative Methods

• Focus Groups
• Mini Groups
• In-Depth Interviews

• TV/Print Ad Development
• Exploratory Research (hypothesis development)
• A Sharpened Focus for Quantitative Studies

• Positioning Methodologies
• Central Facility/Mall
• Consumer Panels
• Internet
• Telephone

• Concept Testing
• Positioning
• Segmentation
• Conjoint
• Maximum difference
• Specialized web techniques
• Attitude & Usage Studies
• Pricing
• Tracking Research
• Perceptual Mapping
• Forecasting (adoption modeling)

• TV/Print Ad Testing
• Message Testing
• Product Testing
• Trademark Testing
• Copy Testing

• Cluster Analysis
• Factor Analysis
• Discriminant Analysis
• Correspondence Analysis
• Regression

• Argentina
• Brazil
• Canada
• China
• Colombia
• France
• Germany
• Hong Kong
• India
• Italy
• Japan
• Korea
• Mexico
• Poland
• Portugal
• Russia
• South Africa
• Spain
• Taiwan
• Thailand
• Turkey
• UK

• Telephone
• In person (mall/hall/door-to-door)
• Internet-based interviewing

402 Oxfordshire Lane, Chapel Hill, NC 27517 - 516-582-2191